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Universiti Teknologi MARA (UiTM ) is a public university in Malaysia, based primarily in Shah Alam, Malaysia. Established in 1956 as the RIDA (Rural & Industrial Development Authority) Training Centre (Malay: Dewan Latihan RIDA), it opened to some 50 students with a focus to help the rural Malays. Since that time it has grown into the largest higher education institution in Malaysia by physical infrastructure, staff organization (academic and non-academic), and student enrollment.