Peninsula Center is a shopping center in Rolling Hills Estates, California on the affluent Palos Verdes Peninsula in Greater Los Angeles. Developer Jerry Moss and it opened in phases from May 1961 through to 1965.Tenants during the opening years included a 52,000-square-foot (4,800 m2) J. J. Newberry variety store (May 1961, Lucky Supermarkets (October 1962), Fox Theater and Buffums department store (1963), the first major department store to open on the Palos Verdes Peninsula.