Introduction
Equiniti (EQ), a global leader in shareholder, retirement, and remediation services, believes in fostering a strong sense of community and well-being among its employees. To support this vision, EQ introduced an annual Walking Challenge, evolving it over four years into a highly engaging and interactive experience. In 2023, they adopted Pacer for Teams to streamline participation, enhance engagement, and motivate employees across multiple regions to stay active.
The Challenge: Streamlining Step Tracking and Employee Participation
Before using Pacer for Teams, EQ faced several hurdles:
- Manual step tracking – Employees had to submit photos of their step counts weekly, requiring manual verification.
- Cumbersome registration – Employees frequently entered incorrect information, leading to delays.
- Limited engagement tools – Without a dedicated platform, it was difficult to maintain momentum and interaction throughout the challenge.
With Pacer for Teams, EQ found an easy-to-use solution that not only automated step tracking but also provided interactive features to keep employees engaged.
Solution: Interactive Step Challenges Across Global Teams
EQ launched a variety of Step Count and Adventure Challenges, tailored to different employee preferences:
- Step Challenges (2023) – A 4-week competition where teams of three aimed for the highest step count.
- Adventure Challenges (2024):
- Highland Wizardry (Scotland) – A tribute to their Scotland-based employees.
- Yellowstone National Park (USA) – Designed to engage US-based colleagues.
- Festive Solo Challenge – A Rovaniemi-themed challenge in December, aligning with their holiday campaign.
- Bonus Distance Challenges – A warm-up and cool-down challenge to maximize the subscription period.
To further encourage participation, EQ introduced Apple Watch SE giveaways, spot prizes, and engaging weekly content featuring well-being tips, participant stories, and fun updates.
Results: Award-Winning Employee Engagement
By incorporating Pacer for Teams, EQ successfully:
- Increased global participation, surpassing 2023’s numbers.
- Encouraged employees to hit 10,000 steps per day, fostering long-term healthy habits.
- Strengthened workplace culture, connecting colleagues across different locations.
- Won the CIPD Best Health and Wellbeing Initiative Award in 2024, recognizing their commitment to employee wellness.
Conclusion
Through Pacer for Teams, Equiniti (EQ) has transformed its annual Walking Challenge into an engaging, interactive, and award-winning wellness initiative. By integrating adventure challenges, gamification, and seamless tracking, EQ continues to motivate employees worldwide, fostering well-being and a sense of community through movement.
As EQ looks ahead, their commitment to innovation in workplace wellness sets a benchmark for organizations striving to create a more connected and active workforce.
